ARİSTOTLES'İN İKNA EDİCİ MODELİ VE ADAYLARIN SEÇİM KAMPANYASI KONUŞMALARINA İLİŞKİN SEÇMENLERİN GÖRÜŞLERİ

Abstract

This essay seeks to ascertain the opinions of voters regarding the speeches made by the contenders during Turkey's 2023 election campaign. Also, find out which of Aristotle's persuasive models affected voters' choices during the election which is equally crucial. Twenty-four people participated in the study, which was finished throughout the campaign seasons for the parliamentary and presidential elections. Google Forms was utilized to gather data and information for the quantitative investigation. Excel was used to produce the tables and SPSS was used to analyze the replies. Questions were also formulated using Aristotle's three persuasive models: ethos, pathos, and logos. The study discovered that voters were impacted by politicians who employed the three models in their speeches.  

Key Words: Turkey, Election, Persuation, Aristo, Ethos, Pathos, Logos