International Journal of Social and Economic Sciences

INTERPERSONAL COMMUNICATION IN THE BALANCE OF PRODUCTIVITY AND STAGNATION

Arzu Baytar — 2024-06-30

According to Erik H. Erikson's (1963) Lifelong Developmental Theory of, it is the psychosocial developmental task of the adult individual to show "sincere interest" in creation by establishing a balance between productivity and stasis. In this study, the relationship between interpersonal communication, which is an integral part of development, and sincere interest and the rejectionism that balances it is examined. Using a deductive approach, the first of two qualitative stages is a "discourse analysis" of the movie Gandhi, which exemplifies the language and rituals used in interpersonal communication by adults leading social movements. The second stage was a semi-structured in-depth interview with 17 adults working at Marmara University. In both samples, the relationship between sincere interest and rejection orientation and interpersonal communication was examined. The data were analyzed by descriptive method and the findings were shared.

THE CRIMEAN KHANATE- RUSSIAN RELATIONS

EBRU AKKAN — 2024-06-30

The Crimean Khanate was the last to be destroyed by the Russians among the remnants of the Golden Horde. The Khanate, founded by Hacı Giray Khan in 1441, remained under the auspices of the Ottoman Empire from 1475 until the end of the XVII century. With the loss of power of the Ottoman Empire from the beginning of the XVIII century, its protection over Crimea weakened. In this process, the Russian Empire came out in Eastern Europe as a marked power and reflected its expansion policy to Crimea just like the geography of Turkestan. Especially from 1736, Russian military expeditions began towards Crimea. With the Treaty of Küçük Kaynarca in 1774, the Crimean Khanate was forced to secede from the Ottoman Empire and later was annexed by the Russians in 1783. With the Treaty of Jassy in 1792, Ottomans had to accept Crimea’s annexation to Russia.

DECODING NONVERBAL CUES: THE INTERPLAY OF IDENTITY AND COMMUNICATION

Giray Saynur Derman — 2024-06-30

Social identities are complex constructs communicated through various nonverbal interactional cues. Nonverbal communication plays a crucial role in self-expression, emotion conveyance, and establishing social connections. This paper explores how nonverbal cues such as body language, facial expressions, gestures, and tone of voice enable individuals to manifest their identities in diverse contexts. The research underscores the significance of nonverbal cues in social interactions, highlighting their role in conveying dominance within group conversations and influencing social cognition. Furthermore, nonverbal communication is pivotal in forming impressions and building trust in interpersonal relationships, extending its impact to digital platforms and online environments. The study employs a micro-level ethnomethodological approach, focusing on nonverbal tendencies observed in public settings, to elucidate how individuals construct and manage their social identities through communicative interactions. this research contributes to understanding the intricate relationship between nonverbal communication and the enactment of social identities by examining nonverbal behaviors across various social identities, including gender, national, religious, and class affiliations.

INFLUENCER PAZARLAMA VE Z KUŞAĞI ETKİLEŞİMİ ÜZERİNE BİR ARAŞTIRMA

Yaren Adıgüzel — 2024-06-30

ABSTRACT. The impressive purchasing power of Generation Z individuals, the new generation of consumers, makes them valuable for businesses looking to grow their target audience. In order to appeal to Generation Z, brands need to stay up-to-date with the latest trends and offer new experiences by understanding their emotions. Influencer marketing is a good practice for brands looking to engage Gen Z on social media, as it allows professionals to communicate and increase brand awareness. Brands are leveraging their social platforms to target young audiences in an organic, authentic and effective way through collaborations with real micro influencers. Gen Zers are more likely to engage with content created by people they connect with and trust, leading to an increase in the media value earned through user-generated content. Especially due to the significant increase in Generation Z user engagement, influencer marketing activities have become a widely used tool in the digital space. In this study, the interaction between influencer marketing and Generation Z individuals is analyzed through content analysis on Instagram.